Reputation has a close connection with the trust. Without a reputation, the trust does not exist. Reputation is a very important component for a business, therefore, the risk of reputation must be managed properly. According to the findings from the Economist Intelligence Unit, reputation is one of the most important corporate assets, but it is
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Corporate Culture by Sathe (1982) defined as a number of important assumptions held by members of the company, namely a system of values that are held together about what is important and beliefs about how the world works. Three factors explain the differences in the dominant cultural influences on behavior: 1. Beliefs and shared values.
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