Talk About Market Segmentation

Market segmentation is a method of how to creatively look at the market. We need to creatively identify and exploit emerging opportunities in the market. Market segmentation is important thing in the business and marketing. Although we can not sliced too small a market, market segmentation remains a matter that must be learned in build the business. The role of segmentation in marketing:

1. Allows us to better focus entry into the market as our company’s competitive advantage.
2. Getting input on the map of competition and our position in the market.
3. Is the basis for us to prepare our next marketing strategy.
4. Key factors to beat the competition from the market at a unique angle and a different way.

The ways of looking at the market:

1.Static attribute segmentation. Way of looking at the market based on geographic and demographic. Geographic means we look at the market by regions (countries, regions, provinces, cities). Demographics means we see the market based on gender, age, occupation, religion, and education.

2.Dynamic segmentation attribute. Way of looking at the market based on the dynamic properties that reflect the character of the customer. This saw the market segmentation based on psychographic and behavioral. Includes psychographic lifestyle, personality. Behavior of attitudes, usage, and customer response to the product.

More information about the demographic, psychographic and niche markets:

1.Demographics. These refer to statistics population, including income, average age, and education. Demography is included in the Static Attribute Segmentation, or way of looking at the market based on geographic and demographic. Geographic means we look at the market by regions (countries, regions, provinces, cities). While demographic means we see the market based on gender, age, occupation, religion and education.

2.Psychographic. Psychographic is used in determining demographic behavior and tastes of specific segments of a population. Examine psychographic lifestyle where they vacation, where they shop, how they spend the extra money, what sports they watch, and many others. Psychographic included in the Dynamic Attribute Segmentation, or way of looking at the market based on the dynamic properties that reflect the character of the customer. This saw the market segmentation based on psychographic and behavioral. Include lifestyle or psychographic personality as I mentioned above. Behavior of attitudes, usage and customer response to the product.

3.Niche markets. There is a small segment of the population who have common characteristics, interests, shopping habits and so on.